Remember Where We Started?

MOOD BOARD

INITIAL CONCEPT

BACKGROUND

Stay Tuned is a casual clothing line aimed at making people feel comfortable and happy.

​Stay Tuned is founded by Molly Poyer with help from Jessica Zanatta. The motivation to start this venture was to have a creative outlet that would resonate with like-minded individuals who need encouragement and confidence.

Molly is from Southern California and a recent college graduate ready to put her mark on the world. With encouragement and support from life-long friend Jessica, Molly decided to take the plunge and start a clothing line that will help people feel their best so they can do their best.

TONE & KEYWORDS

E N E R G E T I C


P A S S I O N A T E


E X C I T E D


B O L D


C R E A T I V E ​

C O N F I D E N T


H A P P Y


P O S I T I V E


C L A S S I C

OBJECTIVE

Stay Tuned believes in making clothes that make people change the way they understand themselves. Clothes that are inclusive, comfortable, fashionable, and fun give individuals the confidence they need to be their true selves.

TARGET AUDIENCE

Anyone from the ages of 13-40, but primarily young people who are going through seasons of change and need encouragement. Individuals of all genders and who are most likely college students or young professionals.

NOW, GO EXPLORE!

Brand Guide